11.5. 2012
After weeks of online voting, blog.batakenya.com, was recognized as the “Best Corporate Blog” in Kenya at a gala event at the Serena Hotel, Nairobi, on 5th of May 2012.
The event was organized by the Bloggers Association of Kenya (BAKE) which is “a body that promotes content creation on the web in Kenya and represents a group of content creators who are of Kenyan origin, descent or are based in Kenya.”
Web Coordinator Christine Mwiti received the award on behalf of Bata Kenya. In her acceptance speech she said, “On behalf of Bata, I’d like to say thank you for this recognition, and thank you BAKE, for putting this together.”
Web Coordinator, Christine Mwiti poses for a photo holding the Best Corporate Blog Certificate.
Other categories were best photography blog, best fashion blog and best sports blog among others. The criteria for selecting the best blogs in the various categories was:
• The writing style
• The consistency
• Relevant content
• Language used
• Marketing
The event, which will now be held annually, was sponsored by Microsoft, Safaricom, Samsung among others. The MC for the evening was CNBC Africa TV personality, Larry Madowo. The judges, including media personality Ms. Pinky Ghelani - Raj, were drawn from various leading media houses in Kenya including Nation Media and Capital FM. In attendance was also the Chairman of the Kenya ICT Board, Mr. Paul Kukubo and Mr. Abbas Gullet, the Secretary General of the Kenya Red Cross.
“The Bata Kenya Shoe Blog was started in November 2010 to drive our agenda of using content marketing to engage customers and prospective customers with an aim of improving their brand loyalty”, said Christine.
