8.3. 2011
Bata Kenya was invited to participate at the Kenya ICT Board's 6th Tandaa Symposium a bi-monthly event sponsored by Google, that seeks to show case inovative ways in which Kenyan organizations are doing business online.
The event which was attended by Bata Kenya MD Mr. Rafique and Retail manager Ms. Agnes Murila took place on the 17th of February 2011 at the Stanely Hotel in Nairobi.
Mrs. Christine Mwiti who had been invited to make a presentation at the event, took the audience through Bata Kenya's online presence including the company blog, Twitter account, Facebook account and the website. She explained how the company is using social media to grow the Bata brand among internet users in Kenya and shared tips on how to manage a corporate social media account.
In his speech Mr. Rafique echoed Steuart Henderson's words to describe doing business in this day and age without social media : Doing business without socail media, he said, is like winking at a girl in the dark. You know what you are doing but nobody else does. He said it is important for an organisation to be present in the main socail media channels because "that is where young people on the internet are spending most of their time and these, are your customers and future customers."
Bata Kenya MD Mr. Nasir Rafique speaks at the event
Mrs. Christine Mwiti Making her presentation
Kenya ICT Board CEO Mr. Paul Kukubo speaks at the event "There is no question about it, if your customers are there, you have to be there", he said in reference to social media.
A cross-section of the audience
