6.6. 2011
Welcome to the newly opened Bata Junction! The store is located at the new annex of the Junction mall, and measures a total of 3,200 square feet, with ample room to accomodate a wide variety of footwear and accessories.
The New Junction Bata store was officially opened on Saturday, 4th. June by Mr. Rino Rizzo, Bata Shoe Organization CEO, who was accompanied by Mr. Fernando Garcia, Group MD, Bata Emerging Markets, West.
Mr. Rizzo cuts the tape. Looking on is Mrs. Agnes Murila, Bata Kenya retail manager. On the extreme right is Mr. Fernando Garcia and adjacent to him is Mr. Rafique, Bata Kenya MD.
It is the second store this year to adopt the 2011 city concept, the first being Bata Sarit. The main features of the new concept include two focal points complete with red color, leather sofas, multicolored bubblegummers display unit as well as grid clad, pillar and wall displays.
The new store sets the pace for similar city stores to be opened later in the year.
