30.11. 2011
Empower African Children, an international Non Profit Organization with operations in Uganda has signed a contract with Bata for the production of shoes under the Uwezo brand. The shoes that will retail at 140USD a pair, will be manufactured at the Bata Factory in Limuru and exported to the U.S.A for sale at Macy's stores and via the Uwezo brands website.
Writes Julie Baumgardner of refinery29.com , "There's nothing we love more than a designer collection that benefits charity. But we got particularly excited when the tables turned and a charity teamed up with a designer to create a product that supports two causes: our feet and their schools.
Enter Uwezo. This new shoe collection, which boasts fall's favorite accessories for girls and guys, the desert boot and the oxford, emerged from Empower African Children, which ding! ding! ding! helps the kids. The non-profit has been funding education programs in Uganda for high-risk and orphaned children since 2005, and in an effort to keep their programs afloat, they brainstormed a new way to serve the community that reached beyond just the classroom. They teamed up with legendary shoemaker Bata, and out came Uwezo."
Uwezo - The Brand
"Uwezo is beauty, strength and the opportunity for each of us to make an individual contribution. Uwezo is the promise of unrealized potential. Uwezo is peace, prosperity and individual relationships with the power to turn surviving into thriving." - Uwezo brands
Updates from the Limuru factory, reveal that the first shipment of over 2000 pairs was sent and more are to be shipped the first week of December.
Photo courtesy of www.uwezobrands.com
